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core algorithm update 2020

Google May 2020 Core Update Rolling Out

Google’s every update rolls out turning the digital marketing world topsy-turvy. On May 4, 2020, Danny Sullivan of Google announced another Broad Core Update named, “May 2020 Core Update”.

This is the second update of 2020, after the first Broad Core Update launched in the second week of January this year. The January update was also a shockwave in the SEO and digital marketing industry as the rankings of most websites saw a drastic downfall. However, Covid-19 was not realized as an invited guest who won’t leave soon, back then.

Talking about the May 2020 Core Update, Danny Sullivan tweeted on May 4, “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before.”

Google’s Broad Core Algorithm Trend

Google has always remained a step ahead of the SEO community, when its updates are in consideration. Every year, the company comes up with a few algorithm updates and names them after a Month/Year pattern.

But, the May Core Update is something came rolling out too soon (well we wouldn’t have predicted it anyway). Let us know about the Broad Core Update and the changes it will cause in the SEO industry.

Second Core Update by Google in 2020

Though it is also 4 months since the last core update, it feels like a lifetime. We all know how the world has shockingly transformed over this period of time.

That being said, we have probably got our answers to questions like, “Whether Google will stop core updates during the Covid-19 pandemic”.

The answer is NO.

Well, experts claim this is not completely a bad thing. Read on to know how.

Google Core Updates’ purpose

The purpose of designing Broad core updates is to initiate noticeable effects widely across the search results in almost every country and in all the languages.

If you are a digital marketing expert or SEO expert, you must have come across the inevitable downfall of your website’s organic rankings (it can only be not true for people who are too lucky and favorites of Google!).

This is a common change we notice when a core update by Google rolls out. It will take around a week for the May 2020 Core Update to roll out completely. And, the organic search rankings of websites will witness the turbulence during this period and may be even after that.

That’s what happens after each Google update, isn’t it?

The fluctuating search rankings is a reflection of content relevancy. This indicates that if the content on your website has gained relevancy since the January update, it will move higher up in organic rankings. And, if it has lost relevancy or the content was not live when the last update rolled out, the chances of your Google rankings falling from the top search result pages increases.

So, expect your organic rankings to move around a bit or on a major scale.

Now, another question arises that is this update the result of this novel coronavirus pandemic. Let’s dig deeper to find the answer.

Core Update during Covid-19

As you know, the last core update was surfaced in January 2020. Covid-19 was not on our radar back then. The world has changed since then and there have been significant shifts in search behavior of the users.

Few days back, Google tweeted about the change in user’s search behavior saying, “Google Search has never seen as many searches for a single topic continue over a sustained period as is happening now with COVID-19. Many searches are for news about what’s happening in local areas, such as sheltering updates or the latest on testing. Here’s how we’re helping…”

The pandemic has changed the thought process and search preferences of people and this made Google plan this May core update.

According to the reports, people are only searching for a single topic (considering the majority). Be it searching for information on the virus or the places struck by the pandemic or the remote services offered by the Governments and NGOs. The Google search pattern of a majority of the world’s population is revolving around these topics.

As such, the topics that were relevant earlier are not being searched for anymore. Such search areas include travel, live entertainment, tourism, and in-person events. All search terms relevant to these areas are down during this pandemic.

By launching the May 2020 Core Update, Google is dealing with the unique challenge of coping up with the way people are searching.

Over a few days, we will notice if people are able to find the desired search results easily on Google.

Effect on the SEO Market

If this broad core update ends up the way it is expected to be, SEO market will get a boon from Google.

We know the adverse effects of Google updates on SEO, but considering the situation of Covid-19, the SEO market is going to rise,

How?

It’s not hidden how companies are reducing their employee strength and at the same time, clients are stopping their services with the downfall of the economy.

SEO services are valuable mostly during an algorithm update by Google. The more volatile update, the more valuable SEO services become.

Believing this fact, SEO experts will soon find their demand rising in the industry. SEOs will see how companies make room in their budget to include SEO services, once the May 2020 Core Update rolls out completely.

Final words on May 2020 Core Update

Like the core updates in the past, Google suggests the same during this update. There is nothing you can fix to restore the drop in your organic rankings after a core update.

Keep trying to develop the best content for your websites, following SEO guidelines. You should create content that is the most helpful resource for a specific query of a user. Keep Google happy and have patience.

This too shall pass.

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